MAD
Swipe Grid
Visual preference, decoded.
A tool that captures instinct, reveals direction, and builds alignment, without the guesswork.
The Problem
Today's creative alignment process is broken in several critical ways:
Slow Alignment
Creative alignment is slow, messy, and unclear.
Communication Gap
Clients don't speak in visual language.
Wasted Effort
Creatives waste time guessing.
Ineffective Tools
Moodboards, forms, and meetings still leave everyone unsure.
The Solution
Swipe Grid transforms the alignment process with a systematic approach that directly addresses these pain points:
Curated Visual Swiping
Clients react to real visuals instead of describing what they can't explain, bridging the communication gap.
Smart Filtering
Quickly eliminate styles and aesthetics that don't align — avoid creative dead ends early and reduce wasted effort.
Instant Visual Summary
Auto-generate a shareable style profile: key visuals, tags, and design direction, all in one page for clear communication.
Seamless Collaboration
Stakeholders can review, vote, or align visually, creating faster consensus and true alignment.
How It Works
Our intuitive process turns these solutions into a simple four-step workflow:
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Step 1: Capture Preferences
Swipe through curated images by category to capture genuine visual preferences
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Step 2: Smart Analysis
System detects preferences and rejections, learning what resonates with your vision
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Step 3: Visual Summary
Instant visual direction summary (PDF/Notion) creates alignment documentation
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Step 4: Team Refinement
Collaborators can vote or comment, further refining the direction without lengthy meetings
Modular Visual Input
Our systematic approach captures preferences with specialized modules:
Moodboards & Color Palettes
Define the visual tone and color direction for your project
Typography & Motion
Select typefaces and animation styles that match your brand
Textures & Materials
Identify surface treatments and material preferences
UI Preferences
Choose interface styles: dark, minimal, bold, clean
"No-Go Wall"
Clearly identify what to avoid to prevent creative missteps
Built to scale across use cases with plug-and-play modules.
Industry Specific Modules
Swipe Grid adapts to a wide range of creative fields:
Interior Design
layout styles, materials, color tones
Architecture
exterior feel, spatial flow, form language
Real Estate
staging styles, finish preferences, outdoor elements
Landscape Design
hardscape, plant style, lighting mood
Hospitality Design
FF&E, brand vibe, signage systems
Event Design
look & feel, theme, lighting, production elements
Retail / VM
in-store experience, seasonality, display flow
Photography / Production
light, frame, set feel, tone
A creative process starts with visual preference, it should start with Swipe Grid.
What Sets It Apart
Swipe-based input
Swipe Grid: ✅ Intuitive & fast
Existing Tools: ❌ Not available
Modular visuals
Swipe Grid: ✅ Curated, structured
Existing Tools: ❌ Too open-ended
No writing required
Swipe Grid: ✅ Visual-first
Existing Tools: ❌ Text-heavy
Instant summary output
Swipe Grid: ✅ PDF / Notion export
Existing Tools: ❌ Manual effort
Multi-industry expansion
Swipe Grid: ✅ Custom modules
Existing Tools: ❌ Niche or inflexible
Core MVP Features
Swipe/tap selection
Intuitive visual-based input system
Firebase backend
Secure cloud storage solution
Summary generation
Automated output creation
Export options
PDF and Notion compatibility
Collaboration tools
Real-time team features
Monetization
$141,100
Annual Revenue Estimate
Projected revenue breakdown by subscription tiers:
Base SaaS ($9.50/mo)
500 users generating $57,000 annually
Pro Plan ($24.50/mo)
150 users generating $44,100 annually
Module Pack Add-Ons
100 users at $12.50/mo generating $15,000 annually
Enterprise ($2.5k/year)
10 organizations generating $25,000 annually
Plus future potential through white-label deals and industry-specific module licensing.
Funding Request
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Key Objectives
Focused targets to achieve with funding
$50,000
Total Funding
We're seeking this amount to launch
Our critical development areas include:
1
Build and launch the MVP
2
Develop industry-specific module libraries
3
Finalize core UX and summary export tools
4
Onboard key agency and design pilot users
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Funding Breakdown
Our $50,000 budget allocation covers these key areas:

Product Design & Dev: $20,000
UI/UX, frontend, backend development, system architecture
Visual Content: $10,000
Image libraries, custom photography, module creation
Marketing & Launch: $7,500
Industry partnerships, targeted campaigns, PR outreach
Operations: $5,000
Server costs, admin, legal documentation, insurance
User Testing: $5,000
Beta testing, feedback implementation, research
Contingency: $2,500
Unexpected costs and adjustments
Next-Level Features (Phase 2+)
Real-time swiping with multiple users
Camera input to match visual moods
Preference memory across time/projects
Plug-ins for Notion, Asana, Figma
Made by MAD & Chee Thee
World-Class Visuals
Known for excellence across live shows, brands, and stadiums
Product Lab
Swipe Grid is our creation from "Made by MAD" product lab
Built From Experience
We build tools we need, knowing others need them too
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Beyond Mood Boards
The creative world doesn't need another mood board. It needs a better way to start.
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Intuitive Starting Point
Swipe Pattern is that start. Visual preference, decoded.
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Streamlined Process
Let's talk about how Swipe Grid can streamline your creative process.
Let's build something that makes creative alignment effortless.