Fashion and stylingLive now
Voss StudioFW26 lookbook cover.
By Sofia
14cards·3keeps·1notes·3m
Open
Decide on the look, together
The fastest way to a clear yes.
You send a deck of visual options, your client or your team swipes through it on a phone, and a clear direction comes back instead of another thread.
Reviewers don’t need an account, and the link works on any phone they already carry.
Built for the reviewer
Tap the link. Swipe through. Done.
Each card gets a keep, a cut, or a hold, with an optional note when context matters. The whole review happens on a thumb and usually finishes in a couple of minutes. There’s nothing to download, no account to create, and no instructions to read first.
- No download
- No signup
- No instructions
- Any phone
Why it exists
The cost of moving forward without alignment.
Most teams choose visual direction in a Slack thread that keeps growing, with three people remembering three different versions of the same meeting. The cost shows up later, as bloated moodboards, AI runs nobody triaged, and revision rounds that shouldn’t have been needed.
People usually know what feels right; they just don’t put it into words. A swipe catches it before the words have to.
Swipe
How it works
How a deck becomes a direction.
01
Build a deck.
Mix photos, palettes, finishes, and type in whatever combination the direction calls for.
02
Share one link.
Reviewers keep, cut, hold, and add notes without a login, an app, or instructions.
03
Read the direction.
A one-line summary of what they kept and why, with the full decision log when you need to defend it.
Build a deck
Four ways to make a direction.
Upload your own photos or pull from a live image search, then layer in palettes, finishes, and type. The deck reflects whatever the work actually needs, instead of forcing the work into a preset.
- PhotosUpload your own, search live, or pick from curated.
- PalettesOne-tap presets or custom hex.
- FinishesBrass, walnut, marble, more.
- TypeEight typographic treatments.
Building00 / 06
Ciel House
Launch direction · Start with one card
+ Add card
UploadPhotoPaletteTypeFinish
What comes back
The direction, in one place.
A 3-page report comes back when the review closes: a cover with the stats, the cards that landed, and the full decision log. Attach it to the next email instead of reconstructing the meeting from memory.
RECSWIPEGRID
TAKE 01DIRECTION
DIRECTION REPORT
The direction.
LUMEN HOTELS · LUMEN HOTELS, FREDERICK PROPERTY DIRECTION
KEPT
4 / 16
25% keep rate
CUT
2
NOTES
1
002 / Why kept
Strong composition×4
On brand×3
Premium feel×2
Decision summary1 / 3
RECSWIPEGRID
TAKE 02THE KEEPS
004 / THE KEEPS
The cards that landed.
4 of 16 cards. Top pick in vermilion.
TOP
K-02The keeps2 / 3
RECSWIPEGRID
TAKE 03THE READ
005 / THE READ
The full read.
“This is the closest fit for the direction.”
Decision log
K-01
Cinematic sunlit arrival
“Best opener. Reads like the room right before gues”
K-02
Layered poolside calm
“Closer than the others to what 'considered warmth'”
K-03
Limewash + walnut
C-01
Minimal suite detail
C-02
Editorial guest ritual
swipegrid.app/r/lumen-direction-9k2/cut3 / 3
Open the full report3 pages · letter · signed
Who uses it
Built for anyone making visual decisions.
SwipeGrid works wherever visual direction needs to get sorted before the work goes further.
01
Photographer client selects
Send the shoot and get the picks back without a spreadsheet in the middle.
02
AI output triage
Sort Midjourney, DALL-E, or Sora runs without losing the strongest ones.
03
Designer moodboards
Share the concept routes and references, and let the team narrow them before you build.
04
Agency creative routes
Pitch three directions and let stakeholders react on their own time.
05
Couples planning a wedding or a home
Decide together without forwarding fifty screenshots.
06
Brand teams reviewing campaigns
Collect reactions across stakeholders before the work locks.
07
Architects and interior designers
Present material palettes, finishes, and visual directions.
08
Recruiters and casting
Curate the talent options and let decision-makers respond on their own time.
In practice
What it looks like in the wild.
Photographer
Sends a shoot, and the client returns keeps and notes on their own schedule with no phone call needed.
Agency
Pitches three creative routes; stakeholders react on their own time, and the one that lands is the one that gets built.
Designer
Drops a stack of Midjourney generations into a deck, and the team narrows it before the next standup.
Try a real review
Open one on your phone.
Each one takes two or three minutes and shows exactly what your client or collaborator would see.
Wedding photographyLive now
Sunday Weddingalbum selects.
By Hannah
14cards·3keeps·1notes·3m
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Interior designSubmitted
Hill & HoweGreenpoint apartment finishes.
By Mae
14cards·4keeps·1notes·3m
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Demo photos: Unsplash. Each photographer credited inside the deck.
The studio dashboard
Direction is the deliverable.
What it replaces
The way most teams review visual work today.
- A 12-message Slack threadOne share link
- Three people remembering three conversationsEvery keep, cut, hold, and note in one place
- Every round starts from scratchRound two seeds from the cards that landed
Get started
The fastest way to a clear yes.
You send a deck of visual options, your client or your team swipes through it on a phone, and a clear direction comes back instead of another thread.