Field Day Co., identity refresh
Identity refresh for a D2C food brand picking its next mark. Confident, considered, modern. The visual language has to feel intentional without being cold.
Field Day Co. kept 0 of 14.
Reads cool, high contrast, restrained.
No client signal yet.
Lock the direction. Move to production.
3 of 14 carry forward.
The candidate set for Round Two of Field Day Co., identity refresh. Edit before sending so the next round is tight.
Send Round Two arrives with persistence
A new card, fast.
Drop a color, a wordmark, or a material into the deck. The next time the client opens the link, your card is in the rotation.
Pull from the library.
Palettes, finishes, and reference sets curated by industry. Click to open the playground and start a new deck.
Eight curated palette systems for boutique stays, restaurants, and resorts.
Studio launch and lookbook palettes with quiet color tension.
SaaS, AI, and platform palettes from operator-dark to daylight calm.
Linen, walnut, limewash, leather. Macro crops with editorial light.
Travertine, terrazzo, marble, slate. Architectural surface details.
Brass, bronze, anodized aluminum, hardware close-ups.
Six editorial serif systems tuned for premium brand identity.
Eight extended grotesk systems for tech and product brands.
Curated cinematic stills across hospitality, fashion, and product.
14 cards.
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photoPhotos sourced from Unsplash. Each photographer is credited on the cards above.