Ciel House · HospitalityCut locked· 2h ago
Ciel House, Launch Brand Direction
A premium hospitality direction for a boutique stay brand. Quiet, sensory, modern, editorial, and warm.
What happened
Ciel House kept 0 of 16.
0Kept
0Cut
0Pending
“This is the closest fit for the direction.” on Tactile sunlit arrival
What it means
Reads balanced, high contrast, restrained.
Warmth
Balanced
Contrast
High contrast
Saturation
Restrained
Accept rate
0%both rounds
Alignment
Studio and client agree.
What to do next
Run a tighter second round.
Send another round
Add more options
Build the deck
Add cards, then send another round
Quick add
A new card, fast.
Drop a color, a wordmark, or a material into the deck. The next time the client opens the link, your card is in the rotation.
Industry packs
Pull from the library.
Palettes, textures, finishes, and wordmark kits. Pre-curated, ready to drop into a deck.
The deck
16 cards.
photoKeptTactile sunlit arrival
On brand · Strong composition
Photo by Erik Mclean on Unsplash
photoCutCinematic suite detail
Wrong palette
Photo by Nathan Waters on Unsplash
palette
Warm hospitality
Limewash + walnut
On brand · Premium feel
photoCutPolished guest ritual
Too generic
Photo by Toa Heftiba on Unsplash
paletteKept
Calm hospitality
On brand · Strong composition
photoEditorial material palette
Photo by Antal Milán on Unsplash
Travertine macro
Wordmark serif
Wordmark serif
photoSculptural destination cue
Photo by Lennart Rudolph on Unsplash
Wordmark grotesk
Wordmark grotesk
photoSoft focus spa threshold
Photo by Abdoul-Kader Konate on Unsplash
photoHigh contrast evening service
Photo by Joshua Manjgo on Unsplash
Photos sourced from Unsplash. Each photographer is credited on the cards above.