Greer Gallery · Agencies and brand studiosSent · not opened
Greer Gallery, Fall Show Identity
Identity direction for a contemporary gallery's fall show. Confident, considered, and modern. The visual language has to feel curatorial without being cold.
What happened
Greer Gallery kept 0 of 14.
0Kept
0Cut
0Pending
What it means
Reads cool, high contrast, restrained.
Warmth
Cool
Contrast
High contrast
Saturation
Restrained
Accept rate
0%both rounds
Alignment
No client signal yet.
What to do next
Build v1 from the kept set.
Send another round
Add more options
Build the deck
Add cards, then send another round
Quick add
A new card, fast.
Drop a color, a wordmark, or a material into the deck. The next time the client opens the link, your card is in the rotation.
Industry packs
Pull from the library.
Palettes, textures, finishes, and wordmark kits. Pre-curated, ready to drop into a deck.
The deck
14 cards.
Minimal curated wall
Too generic
Photo by Luca Nicoletti on Unsplash
Layered opening night
On brand · Premium feel
Photo by ANNIE HATUANH on Unsplash
palette
Curatorial neutral
Collected sculptural plinth
On brand · Premium feel
Photo by Dmitry Spravko on Unsplash
Polished frame study
Photo by Musa Ortaç on Unsplash
Concrete + plaster
On brand · Premium feel
Editorial reading room
Photo by Hoang Dang Khoa on Unsplash
Sculptural threshold
Photo by Tanya Barrow on Unsplash
palette
Show accent
Wax paper finish
Editorial serif
Editorial serif
High contrast press preview
Photo by mdreza jalali on Unsplash
Modern grotesk
Modern grotesk
Photos sourced from Unsplash. Each photographer is credited on the cards above.